The Economics of Attraction

I had a realization the other day when I began thinking about the economic explanations for everyday things that I see in Jordan (a la Freakonomics). Here you go: the problem of attraction between those pesky twitterpated youth is treated in different ways around the world by social standards. However, social standards can take opposite approaches to the same problem depending on the understanding of the economic factors causing the problem. In this case, conservative Islamic societies (such as a large part of the population of Jordan) view the problem as a supply-side issue while in my own upbringing in America, I was presented the same issue with a demand-side story. This is by no means scientific, just a couple observations about life and the implications of economic decisions on non-economic problems. Let me explain...

In Jordan (as in the US), it is understood that men have strong feelings of attraction that cannot always be controlled (especially when they see an attractive girl). The response in Jordan is mostly to cover up girls in any situations outside of the home or the company of family or other girls. The problem is thus alleviated by reducing the supply (the amount of skin being shown, and thus the amount of male reaction), while not fully tackling the demand side of the equation. Therefore, men continue to stare down girls (especially westerners) and make rude comments (such as "Hey Barbie," which I overheard directed towards my Dutch friends the other day) when the necessary supply side restraints are not in place (and even when they are, they still like staring).

However, the reaction that I have generally seen in the West to this dilemma is that the amount of clothes to wear is considered up to the woman while the reaction of the man should be controlled and restrained, essentially taking a demand-side approach. The idea is to control the demand (demonstrated by visible or even mental actions taken by the male) while allowing complete (mostly, we still aren't nudists) freedom in the supply-side wardrobe. However, you still run into the problem of men not actually limiting their reaction, just the outward signs of it. So it is deemed inappropriate for a guy to obviously notice a woman's low-cut shirt, but not inappropriate for her to wear it. Therefore he must hide his attraction, in quick glances and such, in order to act in a socially acceptable manner while not actually changing his thoughts and only slightly restraining his behavior.

In both scenarios, the actual problem is neither corrected nor solved, just transferred. In fact, I don't think that any social standards will ever stop the twitterpation of youth (as I saw in the back of the bus today, hehe), but we continue to try. I suppose that in terms of visible results there is some definite impact from the social standards put in place, but that is definitely only in the open, there is always a way around any rule.